Learn interesting things about segmentation, email journeys, CAN-SPAM, email newsletter platforms, and integrated analytics.
Whatever email marketing solution you choose, you should definitely consider whether you want to do A/B testing for your campaign. A/B testing measures the response to emails with different subject lines. This approach is a long-standing mainstay of direct marketing,…
Email campaigns and newsletters are an effective way to stay in touch with existing customers and build your business. A well-known and popular online email marketing service is Constant Contact. But, while it has name recognition, it's not the only…
Photo by NIKHIL on Unsplash Using email marketing to reconnect with businesses you already serve. Getting new clients is great. Getting existing clients to buy additional goods or services is even better! Selling to an existing customer can be up…