Exploring the Green Bottle Sliding Scale: A Path to More Equitable Business Services

At Mastermynde, we recognize that access to professional business services isn’t always a level playing field. Many small businesses, startups, non-profits, and community organizations face real financial challenges — even when they would deeply benefit from services like online marketing, SEO, or digital strategy. That’s why we’re exploring ways to incorporate the Green Bottle Sliding Scale into how we offer our services.

Originally outlined by Embracing Equity, the Green Bottle model provides a visual, equitable framework for pricing based on each client’s financial resources and capacity. Rather than assuming a single “one size fits all” rate, this model acknowledges that financial privilege, systemic inequities, and individual circumstances play a role in someone’s ability to pay. The framework invites both service providers and clients to honestly reflect on where they fall within a spectrum — ranging from those with significant financial security to those experiencing economic constraints.

By integrating a Green Bottle-inspired sliding scale, we aim to make services like marketing audits, SEO consulting, and digital strategy accessible to businesses that might otherwise be priced out — without compromising the sustainability of our work. This approach allows those with more resources to pay full rates, while those experiencing financial limitations can access services at a reduced rate that reflects their current situation.

This is not charity. It’s a partnership grounded in trust, transparency, and the belief that healthy, diverse small businesses strengthen our whole community. If you’re curious about how this sliding scale model might apply to your business needs, we’re always open to a conversation.

Original sources at https://www.wortsandcunning.com/blog/sliding-scale and https://www.embracingequity.org/post/embracing-an-equitable-sliding-scale