Turning Existing Clients Into New Business

Getting new clients is great. Getting existing clients to buy additional goods or services is even better! Selling to an existing customer can be up to twelve times less expensive than getting a new account. With new prospects, you have to stand out enough to pique their interest. You have to make your case and establish a relationship of trust with them. Finally, you have to set up the account and take care of all the details to ensure the deal comes off without a hitch. Because we all know how important that first transaction can be. If it goes poorly, you’re probably not getting a second chance.

But when you contact existing clients, you can concentrate on your marketing message. ‘The sale’ is already made. Your credibility as a supplier is established. Now you can concentrate on educating and informing your customer, telling them about new products, or offering helpful advice as an expert in your industry. And one of the most cost-effective ways to market to your existing clients is through email marketing.

Email marketing is a fast, inexpensive way to let customers know about new products, seasonal and time-sensitive offers, or additional services. You can automate the process for convenience and track the results to see how many recipients are reading the message. Links to websites can provide supporting material or guide customers immediately to the buying process. No envelopes to open, forms to mail, or phone calls to make. No wasted paper going in the recycling bin, or worse, the garbage! You can solicit feedback, offer special pricing, or test market to select groups of customers In fact, numerous surveys indicate email contact is more welcome than traditional methods such as direct mail or telephone solicitation.

Email marketing is a simple, cost-effective way to stay in touch with your customers and fuel business growth. It also makes the most of the search engine optimization (SEO) you may be considering, or already doing. Effective SEO brings you to the attention of more people, allowing you to expand your customer base. Email marketing builds on this foundation allowing you to maintain contact and increase sales. Don’t miss out on this proven method. At Mastermynde we use email marketing to stay in touch with our clients and have also produced successful email marketing campaigns so they can reach out to their customers. We can back up those claims with specific examples and suggestions for the best way to implement email marketing in your business. Let us put that experience to work for you.