SMS is a great tool for immediacy. Market events, sales and specials, to clients that want to stay super connected.
Beyond email, incorporating SMS marketing into the omnichannel strategy can further enhance engagement and drive conversions. With the prevalence of mobile devices, SMS messages offer a direct and immediate way to reach customers, making them a valuable complement to email campaigns. Just like with email, SMS marketing should focus on delivering relevant and timely content while respecting subscribers’ preferences and privacy. By integrating SMS alongside email and other channels, marketers can create cohesive and impactful campaigns that effectively engage customers throughout their journey.