Leif Jason, founder of Mastermynde, has a passion for exploring the possibilities of the internet and he is dedicated to helping his clients make smart choices about the web.
Hi, I’m Leif. I’ve been working in web and digital strategy for over two decades, but I don’t really think of myself as a “marketing guy.” I see myself more as a matchmaker — helping my clients connect with the people who already want what they offer. My work is about tuning into mutual desires, understanding what makes each client unique, and then figuring out where and how to create those moments of connection that lead to delight on both sides.
Since founding Mastermynde in 2002, I’ve had the privilege of supporting a wide range of businesses — from consultants and creative studios to wellness professionals, retailers, and resorts. Over time, my role has expanded to include not just design and development, but also eCommerce strategy, site usability, SEO, social media, and broader business thinking. Through it all, my goal has stayed the same: make digital tools feel more accessible, aligned, and human.
More recently, I’ve started working with my daughter Devon, and it’s given me a fascinating perspective on how marketing is viewed by her generation — what resonates, what feels authentic, and what doesn’t. It’s reminded me that communication isn’t just about tactics or metrics; it’s about relationships, transparency, and trust. That’s the kind of marketing I want to be part of — and the kind I help my clients do.
Hi! I’m Devon, a Comox Valley local with a passion for helping businesses grow through smart, modern digital marketing. After completing an online course in digital marketing, I earned certifications in Mailchimp, Hootsuite, and Google Ads—tools I now use to craft strategies that truly connect.
Growing up surrounded by local businesses taught me the value of authentic, community-focused marketing. As a young adult, I also see firsthand how different generations respond to advertising—and why it matters. I enjoy helping businesses, including my dad’s, stay current and relevant by bridging that gap and reaching younger audiences in ways that feel genuine rather than forced.
Outside of work, you’ll often find me at concerts or music festivals—because great marketing, like great music, brings people together.
If you’re looking for fresh, certified digital marketing support grounded in local knowledge and generational insight, I’d love to help.
Founded: 2002
HQ Location: Courtenay, Vancouver Island, British Columbia, Canada
Areas served: Many of our clients are based in two main geographic locations Vancouver (incorporating North Vancouver, West Vancouver and downtown Vancouver) and Vancouver Island (including Courtenay, Comox Valley, Nanaimo and Victoria). However, distance and time are no barrier and our clients have ranged as far afield as the United Kingdom and Mexico.