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The Ins and Outs of Business’ Ethics in Raising Money for Charity

marketing in a troubled economy

Have you considered using one of your business products to raise money? This isn’t a new phenomenon and is a worthwhile consideration. If you sell a Perseverance Creek Pie every fall and a dollar from the sale of each pie goes to a local shelter, that is easy to track. Not only are you supporting a cause but this costs almost nothing to run. Even better, saying you will match every dollar raised by the number of pies sold, not only are you collecting money in the name of your clients but in your business’ name as well.

When a business declares ‘proceeds’ from the sale of your pie goes to a charity, the charity gets the total dollar value of the pie. If a charity is to receive ‘profits’ it is up to a business what is included in the expense of the pie. Just the dry ingredients? Rent, electricity, labor …?

And more and more clients are aware of this, so if you go the route of raising money for a charity, choose your path wisely and your clients are highly likely to regard you in a good light.

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