Google as a Verb
In the past two years, when I have met someone who is missing information about something, the first words out of my mouth are ‘Google it!’ I told my Dad to Google ‘seed potatoes, Burnaby’ when he wanted to plant…
In the past two years, when I have met someone who is missing information about something, the first words out of my mouth are ‘Google it!’ I told my Dad to Google ‘seed potatoes, Burnaby’ when he wanted to plant…
Repeat after me – when using social media, driving sales is secondary. Got that? Just like the cheese samples in the supermarket, social media gives you a taste of a company or product without spending the money … yet. Take…
After recently reading an article on Sears’ success in content marketing, I wondered how to apply this idea to clients in very different markets. In summary, Sears has a line of fitness equipment. To encourage people to ‘talk’ about it,…