The Point of Pinterest from the business’s point of view

Repeat after me – when using social media, driving sales is secondary. Got that? Just like the cheese samples in the supermarket, social media gives you a taste of a company or product without spending the money … yet.
Take the example of a seed company. With a Pin it button ready to go, your business has extraordinary pics of the produce your seeds produce. In another section are pics of happy customers with their biggest and best flowers/veggies. Further down is a video demo-ing when to transplant tomatoes, how to train pole beans and more – yes, videos can be pinned. Since documents can be pinned, write up a guide on how to situate different veggies in a garden bed. Were any pics taken at Seedy Saturday or the Farmer’s Market or the local school using your seeds? Post it so people can pin it!

Not ready to go full tilt in all these ways? The Pin it button on your page will show you how many people are pinning. Through pinning, old and new clients having unknowingly carried on a conversation about your company and thus converting fans into customers.

So go ahead! Try it!